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Zhengzhou Dayu Machinery Co., Ltd.
ADD:No.18, Dongfeng Road, Zhengzhou, Henan, China.
Zip Code: 450008
Tel: +86-371-55635088
Fax: +86-371-55635099
E-mail: machine@dayucn.biz
News
| Why trade fairs are so important? |
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A survey conducted by the Emnid Institute (Germany) during October' 2004 on behalf of AUMA (Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft) asked 500 companies to rate the importance of communication tools in their communication mix using a scale ranging from 1 = very important to 5 = totally unimportant. Following is the result of this survey: 1. Trade Fair / Exhibitions 76% 2. Personal Sales / Field Service 75% 3. Direct mailing 62% 4. Advertising in Trade Magazines 59% 5. Public Relations 43% 6. Events 39% 7. Internet Promotion 39% The reason for such popularity of Trade Fairs is not far to seek. Ask any marketing guru what he/she considers the most important elements of any marketing drive and the answer will be 1. Ability to reach right target group 2. Ability to pitch right products to right buyers 3. Opportunity to interact with actual buyers one-to-one and get feedback 4. Opportunity for Brand Building and PR exercise Trade Fair - with all its accompanying difficulties and expensive nature - fulfills all these marketing goals. In specific terms - a well organized trade show delivers following benefits * Business lead generation - from buyers, distributors, agents * Market Intelligence - get competitor insights, market trends, innovation previews * PR Exposure - media, speaking opportunities, in-show awards * Opportunity to interact with various service providers, industry associations, logistics partners, marketing channels etc. Knowing how a trade fair fits into your overall market strategy is key to working out specific benefits your product/company needs and select matching trade shows and display media.. |
