China
English
Asphalt Plant
Asphalt Road Maintance Equipment
Asphalt Recycling Plant
Latest
Contact Us
Zhengzhou Dayu Machinery Co., Ltd.
ADD:No.18, Dongfeng Road, Zhengzhou, Henan, China.
Zip Code: 450008
Tel: +86-371-55635088
Fax: +86-371-55635099
E-mail: machine@dayucn.biz
News
| Trade fairs-- are they still relevant for export marketing? |
|
Trade fairs-- are they still relevant for export marketing? Are trade fairs still relevant? In this age of Internet and electronic commerce - how valid are trade fairs? Let us examine the issue threadbare. Trade fair is a rather expensive marketing channel. Besides, substantial monetary investment, one needs to sort out considerable logistics challenges. In case you are participating in overseas trade fairs, challenges are manifold such as visa clearance, sorting out language barrier, on-site trade promotion etc. Even after attending to all these troubles and spending considerable sum of money - you are still not sure what kind of return to expect on investment. Naturally, one would expect popularity of trade fairs to diminish with time. However, what we see on ground is just opposite - trade fairs are getting increasingly popular all over the world. In the USA alone, an estimated 9,000 trade shows or fairs attract over 65 million visitors per year. The Canton fair in China is a legend. Ministry of Commerce (China) has been organizing this fair since 1957 and is considered one of the most successful trade event anywhere in the world. Spread over an area of 630,000 square meter, 15,000 exhibitors with their 41,000 stands display over 150,000 varieties of products to visitors from over 203 countries. Trade fair is quite popular among Indian manufacturers and exporters - a fact evident from resounding success of Indian Trade Promotion Organization (ITPO) who organizes more than 50 trade fairs and exhibitions every year. |
